As businesses invest more and more money into Facebook advertising and Google AdWords, you could be forgiven for wondering: “is ecommerce email marketing still worth the effort?” The answer is yes, definitely! People are glued to their inboxes, so the humble email newsletter is still one of the best ways to build brand awareness. That […]
Month: April 2016
Sending post-purchase ecommerce follow up emails is a great way to keep your brand front of mind and show your customers you value their support. It’s also an opportunity to encourage repeat purchases by offering discounts, or recommending similar products. The only challenge is making your email stand out from the crowd. With every ecommerce […]
Facebook is one of the best digital advertising platforms for ecommerce businesses. It’s a great tool for building brand awareness and getting your products in front of potential customers – but like any great tool, you need to know how to use it properly to reap the rewards. If you’re yet to dip your ecommerce […]
Facebook. Everyone’s on it – from your grandmother to your boss to your best friend’s cat (yes, people really do create profiles for their pets!). So how can you connect with your customers on this popular social media platform? In this blog post, we’ll cover how to use Facebook to support your ecommerce marketing efforts, […]
Running a Google AdWords campaign is one of the best ways to drive traffic to your online shop. The AdWords platform is user-friendly and caters for all budgets; it’s an essential piece of the ecommerce marketing puzzle. In this blog post, we’ll cover the basics of setting up an AdWords campaign so you can test […]
When a customer abandons their shopping cart, it can feel like a huge blow. You’re left wondering why they didn’t complete their order – especially when they were so close to the finish line! You could ignore this unfortunate event and let your customers disappear into oblivion… or you could entice them back to your […]
Using live chat software on your ecommerce website is a great way to take customer service to the next level. This interactive feature can help you increase sales and improve customer retention – here’s how.
Making a sale is always cause for celebration – but efficiently dispatching the order is the icing on the cake. It’s not until the product has safely arrived in your customer’s hands that you can truly relax and pop the champagne.