A buyer persona is a fictional character based on your ideal customer. Creating buyer personas is a way to bring your target audiences to life by giving them real names and identities.
Month: June 2016
Most ecommerce customer service is conducted online, but that doesn’t mean it loses its personal touch – it just requires a slightly different approach. Here’s ten tips for providing exceptional customer service in the virtual world.
In early April, Craig and Tony attended Magento Imagine 2016, one of the largest ecommerce events in the world. Held in Las Vegas, this event brought together some of the industry’s most innovative minds. We heard from heavyweights such as Earvin ‘Magic’ Johnson, Chair of Magic Johnson Enterprises; Mark Lavelle, CEO of Magento Commerce; Jamie […]