Redefining Loyalty and Scaling Global: iMedia NZ 2025

Loyalty Reimagined: Tony Hou x Jamie Kay at iMedia

Our CEO and founder, Tony Hou, joined Steve Ramsay, Chief Sales & Marketing Officer at Jamie Kay, for a fireside chat exploring how loyalty has evolved from points-based transactions to deep emotional connection.

Here’s what stood out:

Loyalty isn’t transactional, it’s personal

Today’s customers want more than perks. They want authenticity, shared values, and a brand that walks the talk. Jamie Kay’s audience isn’t just buying babywear, they’re buying into a belief system.

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Jamie Kay’s loyalty strategy runs on a dream tech trio, Shopify Plus, Yotpo, and Klaviyo. Together, they enable hyper-relevant engagement without stepping over privacy lines.

Personalisation without the creep factor

By using first-party data responsibly, Jamie Kay delivers timely, feel-good moments that make customers feel understood, not watched.

The future? Community over currency

Forget tiers and discounts. The brands that win will be those that build genuine belonging, invite co-creation, and lead with purpose.

A huge thanks to Steve and the Jamie Kay team for showing the industry what loyalty looks like in 2025, and to Shopify for powering the next generation of brand love.

Scaling with Soul: AS Colour x BigCommerce Take the Stage

What does it take to go global without losing what makes you you?

We loved seeing Joseph Sharplin, Head of eCommerce at AS Colour, alongside Ben Chambers from BigCommerce, break it down in their fireside chat. This wasn’t just a case study. It was a masterclass in building a lean, scalable, and disruption-ready retail machine.

Key insights included:

One platform, endless channels

AS Colour runs B2C, B2B, and international storefronts via BigCommerce, from a single backend. No silos. No duplicated workflows. Just efficient growth.

Agility is the new advantage

With a small team and big ambitions, AS Colour adopted a composable commerce model that empowers them to move fast without breaking the backend.

Minimalism meets personalisation

Behind the clean aesthetic is a sophisticated engine of data-driven experiences, fuelled by first-party data and cross-platform integration.

Built to scale, and shake things up

Whether it’s a product drop, a wholesale launch, or new market entry, AS Colour’s tech stack lets them seize the moment without compromising their creative DNA.

We’ve been proud to support AS Colour’s digital journey for the past 10 years. Seeing Joseph represent the brand on stage with BigCommerce was a proud full-circle moment for our team.

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Big thanks to iMedia Summits & Events AU, NZ & SEA for creating space for these conversations, and to our clients and partners for letting us help shape the future of digital retail.

Let’s keep pushing boundaries.

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