Tattoos are conversation starters and as intricate pieces of art and there really is no limit to their creative scope. When the niche idea for New Zealand developed Reference 87 came about, Ben Kaye and Taylor Compain were eager to provide a solution for creatives around the globe seeking digital high quality, unique tattoo reference material. Wanting to share their own passion and knowledge with the tattoo community – they decided to start Reference87.
Since then, Reference 87 has continued to expand, now delivering inspirational digital tattoo imagery from creatives around the world, as well as pre-recorded online seminars hosted by world-renowned artists based around technique, theory, workflow and more.
As a tattooist by trade, Ben had an idea of where he’d like the creative direction of the Reference87 subscription platform to go. After speaking to various other agencies, he reached out to Moustache Republic when he noticed we were also based in Albany, a 15 minute drive from Ben’s tattoo studio and said “Moustache were the most professional and confident.” From there, it was a collaborative effort by Ben and Moustache to bring to life his artistic vision.
PROJECT and Objectives
With three business models to integrate into the eCommerce site, the success of Reference87 relied heavily on getting the commercial set up right. It was not only important that the customer experience on the subscription model was clear and accessible, but in the challenging culture of punters ‘stealing’ tattoo images that Reference87’s imagery was completely secure.
Reference87 also wanted help from Moustache to translate their distinct branding throughout the website to stand out from the typical tattooist look and feel.