Reference87
Reference87 was born in Auckland, New Zealand to provide a solution for creatives seeking high quality, unique reference material.
Reference87 partnered with Moustache Republic to build their eCommerce platform on BigCommerce. We implemented a robust subscription feature, enhancing their business model and providing customers with a convenient, recurring purchasing experience. Our tailored approach ensured a seamless and user-friendly shopping journey for Reference87’s customers.
With three business models to integrate into the eCommerce site, the success of Reference87 relied heavily on getting the commercial set up right. It was not only important that the customer experience on the subscription model was clear and accessible, but in the challenging culture of punters ‘stealing’ tattoo images that Reference87’s imagery was completely secure.
Reference87 also wanted help from Moustache to translate their distinct branding throughout the website to stand out from the typical tattooist look and feel.
“The subscription structure for a tattoo business is brand new so cutting edge and we knew that Moustache Republic are very good at working with the intricacies of Bigcommerce, Stripe and Rebillia” – Ben Kaye
| challenges | solutions |
|---|---|
| Custom Dual Checkout Workflow for Subscription-based vs One-off Purchases | Our collaborative efforts with the BigCommerce platform and team, plus our solutions advice and expertise and our ability to interpret the design with solid problem-solving and best-of-breed development skills and techniques meant we were able to build a unique, easy to use commercial model for the Reference87 team. |
| Security – Avoid Punters Stealing Imagery | In the competitive tattoo world where there is a constant battle with punters stealing reference images, we came up with a solution for Reference87. Unless you’ve purchased a subscription and received tokens to buy your reference material, there are limitations around taking high-quality images from the website. These include: the inability to right click and therefore save, when you click on the image the product is blurred and low res and on mobile you don’t have the ability to zoom. |
| Uniquely Visual from Typical Tattooist Style | We helped translate Reference87’s distinct branding throughout the website to stand out from the typical tattooist look and feel. |
| International Payment Flexibility | With many of Reference87’s clients purchasing from the US, UK and AUS, we integrated Stripe for the entire subscription model and Paypal for all purchases other than subscriptions. |
