1. VIDEO CONTENT
In the past few years overall video engagement throughout the internet has grown significantly in popularity. More and more people are demanding video content to consume, which has sparked a massive change in the way Facebook prioritises content on their platform.
2. ‘MEANINGFUL CONVERSATIONS.’
On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritise content from “friends, family and groups”. This essentially means that the amount of people seeing content on a Facebook business page will be significantly lower than average.
3. ‘TRUSTWORTHY CONTENT.’
Facebook has noted that it will show more content from “publishers the community finds trustworthy.” This means that the more your business is referenced on other people’s Facebook page the more Facebook will prioritise engagement on your page.