AS Colour: B2C & B2B Migration

Premium blank apparel for the creators, decorators and makers of today.

Services

BigCommerce Replatform

Support & Optimisation

System Integration

UI/UX Design

Web Development

Website & Data Migration

industries

Fashion & Apparel

AS Colour: B2C & B2B Migration

Since 2005 AS Colour has grown to be one of NZ's largest apparel brands, boasting five distribution facilities and twenty-five retail locations across the United States, United Kingdom, Australia and New Zealand.

Increased USA traffic by

51%

Increased USA revenue by

45%

Increased USA orders by

39%

How we did it

strategy

Synchronised POS

Seamlessly Aligned Tech Stack

Platform Overhaul

design

Custom UX / UI

Mobile Optimised

Efficiently Aesthetic

development

Transition to BigCommerce

Global Integration

USA Expansion

The Challenge

Legacy systems blocked growth.

An Aging Platform
DTC and B2B on One Platform
International Expansion

The Solution

Simplified, scalable, future-ready.

Migrated from Magento 1 to BigCommerce with Moustache Republic to support global DTC and B2B growth
Built tailored DTC and B2B experiences within one BigCommerce site, streamlining management and UX
Developed a shared codebase with a-specific customisation to support global growth and local UX