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Capral: B2B Replatform
Australia’s largest manufacturer and distributor of aluminium profiles.
Services
BigCommerce Replatform
Support & Optimisation
System Integration
UI/UX Design
Web Development
Website & Data Migration
industries
Production & Supply
Capral partnered with Moustache Republic to transform their complex B2B and B2C sales channels through a unified BigCommerce solution. With deep integration, tailored UX, and multi-role functionality, the new platform drives efficiency for trade partners while modernising the customer experience.
How we did it
strategy
Digital Transformation
Trade Enablement
B2B/B2C Unification
design
User Role-Specific UX
Simplified Ordering
Trade-Centric Navigation
development
BigCommerce Build
Custom B2B Features
ERP & CRM Integration
The Challenge
Bringing Trade, Retail & Operations Together
- Disconnected systems created inefficiencies across teams
- Needed differentiated user access for trade, retail, and admin
- Legacy workflows didn’t support self-service or quoting online
The Solution
A Platform Built for the Future of B2B
- Replatformed to BigCommerce with custom B2B logic
- Integrated with Pronto ERP, Klaviyo, Salesforce, & freight tools
- Built custom user roles, pricing, quoting, and approval flows
Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
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