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Gordon Harris: Migration & Blended Store
Tens of thousands of art & graphic supplies, now just a click away!
How we did it
Execute a full platform migration from a complex legacy system to a flexible and scalable Shopify Plus store.
Dramatically improve product discovery across a catalog of tens of thousands of items.
Create tailored B2B and B2C shopping experiences for diverse customer segments like artists, teachers, and schools.
Developed a beautiful, modern design that makes browsing a massive product range intuitive and inspiring.
Created custom range pages to better showcase specific product categories and guide user journeys.
Designed clear, customer-specific pathways for different user groups, from individual artists to large educational institutions.
Managed a complex migration of tens of thousands of products from a legacy system to Shopify Plus.
Integrated and optimised Shopify Plus’s native Search & Discovery to power smart search and filtering.
Leveraged Shopify Plus’s blended store capabilities to tailor product visibility, content, and recommendations for different customer accounts.
Integrated key apps to enhance the user experience, including Hotjar for analytics, Klaviyo for marketing automation, and Swym Wishlist Plus.
The Challenge
A massive product range trapped in a restrictive legacy system.
- The inflexible legacy system made managing tens of thousands of products a significant operational challenge
- Poor product discovery and search functionality led to customer frustration and lost sales opportunities
- The platform could not cater to the unique needs of different customer segments, particularly B2B clients like schools and businesses
- The overall online experience felt outdated and didn’t reflect the brand’s status as a leading art supplier
The Solution
A flexible Shopify Plus store with tailored customer experiences.
- A full migration to Shopify Plus, giving the Gordon Harris team complete control and flexibility over their store
- A beautiful, modern design that makes browsing and discovering products intuitive and enjoyable
- Powerful, smart search functionality powered by Shopify Plus Search & Discovery
- Blended store capabilities that deliver customer-specific experiences, tailoring product visibility and recommendations for artists, teachers, schools, and businesses
- Integration of key apps including Hotjar, Klaviyo, and Swym Wishlist Plus to enhance analytics, marketing, and user experience
Grow with the mo.
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