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Hannah Artwear: Replatform
Australian womenswear label blending artisanal craftsmanship with timeless, ethereal design.
Services
ShopifyPlus Replatform
Support & Optimisation
System Integration
Web Development
UI/UX Design
industries
Fashion & Apparel
Hannah Artwear partnered with Moustache Republic to relaunch their digital storefront on Shopify Plus, bringing their refined brand direction to life through a high-performance, theme-based rebuild. The project was strategically scoped for efficiency, long-term scalability, and minimal reliance on ongoing developer support. Our goal was to future-proof the platform without compromising brand expression or backend flexibility.
How we did it
strategy
Theme-led efficiency
Technical debt reduction
Client team empowerment
design
Custom brand pages
Style guide alignment
Mobile-first UX
development
Optimised Shopify Plus
Modular theme blocks
Clean third-party integrations
The Challenge
A modern rebuild without the baggage of custom code
- The legacy site couldn’t support the brand’s elevated visual direction
- Overuse of custom code created maintenance inefficiencies and update risks
- Internal team lacked agility to self-manage content and merchandising
- Needed a balance of flexibility and restraint to avoid future rework
The Solution
Designed for growth, crafted for control
- Replatformed to Shopify Plus using a theme-led architecture with selective enhancements
- Custom designs applied to high-impact pages, with all others styled via theme templates
- Created modular content blocks allowing non-technical users to manage updates
- Integrated only essential tools to reduce bloat and improve load speeds
- Delivered a scalable frontend aligned with the brand’s redefined tone and trajectory
Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
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