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Karma Drinks: Reskin & Wholesale Launch
A vibrant digital experience that balances purpose and product.
How we did it
Elevate the brand’s mission-driven narrative, communicating the ‘why’ behind their fairtrade, organic ingredients.
Clarify the product range to help users understand flavours and find what they’re looking for at a glance.
Unify the global ecommerce presence and launch a brand-new wholesale channel on Shopify Grow.
Developed a bolder, brighter, and more fun website design that maintains and elevates the core brand identity.
Created clean navigation and intuitive menus for quicker, more intuitive shopping journeys.
Designed new content sections to elevate storytelling, showcasing real people, ingredients, and impact.
Delivered a full Shopify reskin across three international stores (AU, NZ, UK), optimised for each location.
Built a brand-new Wholesale Store from the ground up, powered end-to-end on Shopify Grow.
Implemented Recharge Subscriptions to make it easier for loyal customers to keep their favourite drinks flowing.
The Challenge
An outdated site that didn’t do justice to the brand’s mission.
- The previous website was outdated, with a broken menu and a confusing user experience
- It failed to communicate the brand’s core mission of fairtrade, organic ingredients, and giving back to growers
- The brand’s vibrant personality was lost in a design that lacked emotional storytelling and a mission-driven narrative
- The product range was unclear, and key user journeys were difficult to navigate
The Solution
A global reskin that puts purpose at the forefront.
- A full Shopify reskin across AU, NZ, and UK stores with a bolder, brighter, and more fun brand identity
- Clean navigation and intuitive menus for quicker and more intuitive shopping and discovery
- A brand-new Wholesale Store built on Shopify Grow for a smoother, more efficient ordering process for trade customers
- Integration of Recharge Subscriptions to support and retain their loyal community of drink lovers
- Elevated storytelling sections that showcase real people, ingredients, and the positive impact of every purchase
Grow with the mo.
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