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MitoQ: D2C & B2B Migration
A global leader in cellular health, transforming operations with a unified Shopify Plus ecosystem.
How we did it
Consolidated multi-platform architecture into a centralised Shopify Plus framework
Unified D2C and B2B models through parallel storefronts for global reach
Focused on reducing vendor reliance, operational inefficiencies and platform fragmentation
Delivered a consistent brand experience across two Shopify storefronts (US and RoW)
Designed intuitive customer flows for both retail and wholesale journeys
Prioritised ease of navigation, education, and conversion optimisation
Migrated core eCommerce stack to Shopify Plus with Recharge, Gorgias and Klaviyo
Built scalable subscription workflows with Recharge for improved retention
Integrated segmented email flows and analytics via Klaviyo
Implemented Gorgias for contextual support tied to order data
Ensured dual-store structure to support multi-entity operations
The Challenge
Complex stack slowing scale and efficiency
- Disconnected systems created operational inefficiencies
- High reliance on vendors for support, with limited internal control
- Marketing and customer service teams constrained by lack of integration
- Fragmented customer experience across D2C and B2B operations
- Subscription workflows were clunky and lacked flexibility
The Solution
A consolidated tech stack built for scale
- Migrated to Shopify Plus with dual storefronts (US and RoW)
- Replaced old tech with Klaviyo for granular segmentation and lifecycle flows
- Shifted to Recharge for seamless subscription management
- Deployed Gorgias for integrated, data-driven customer service
- Reduced tech stack complexity and unlocked cost efficiencies
Grow with the mo.
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