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Mustard Made: Retheme & Redesign
Globally loved locker brand bringing bold, colourful furniture to life online.
How we did it
Rethemed the Shopify store to better express the brand’s personality while optimising for speed and scale
Created a custom PLP grid to visually communicate the true proportions and colour variations of each product
Future-proofed the site with flexible content blocks, better SEO foundations, and owned channel support
Rebuilt the design system to reflect Mustard’s bold, joyful aesthetic while improving the path to purchase
Designed a custom product grid to display lockers in their true shapes and sizes
Made product pages visually immersive and easier to navigate with everything visible in one scroll
Built a bespoke PLP that visually shows each product’s proportions and integrated colour swatches
Developed custom PDP layouts with intuitive UX and integrated background colour transitions
Delivered a fully responsive, Shopify-optimised site with scalable CMS capabilities
The Challenge
Cool product. Confusing layout. Time to level up.
- The existing site didn’t reflect the brand’s personality or product features
- PLP displayed products in uniform shapes, causing confusion about size differences
- Colour swatches were hard to interpret in context
- Needed better mobile UX, SEO structure, and B2B/wholesale navigation
- Lacked tools for content growth across blog, email, and SMS
The Solution
A bold rebrand that’s all Mustard, all clarity.
- Full Shopify site redesign with a new visual identity and theme
- Custom PLP showing lockers at true-to-life ratios in a clean, visual grid
- Integrated swatch backgrounds on PDP for intuitive, instant colour previews
- One-page product details for faster browsing and stronger storytelling
- Enhanced mobile experience and flexible content zones for future growth
- Scalable B2B, blog, and email-ready structure for Mustard’s next phase
Grow with the mo.
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