.svg){kind=logo}
P.E Nation: Retheme
A premium fashion destination online, built to inspire, connect, and convert.
How we did it
Align the online experience with P.E Nation’s bold, fashion-forward identity.
Create a seamless, intuitive journey from discovery to checkout.
Support global growth with powerful tech integrations for performance and conversion.
Develop a brand-first design system tailored to reflect P.E Nation’s aesthetic across every page.
Integrate rich media, including video and high-impact imagery, to showcase campaigns and product details.
Enrich product storytelling with expanded details and dynamic content blocks for deeper engagement.
Built a fully responsive, high-performance Shopify Plus site optimised for speed and scalability.
Integrated Athos Commerce for intelligent search and merchandising that drives product discovery.
Implemented AthosCommerce and The Wishlist Co to enhance functionality and customer retention.
.jpeg)
The Challenge
Elevating a global fashion brand's digital presence.
- The existing site lacked cohesion with the brand's bold, fashion-forward identity
- Customer engagement needed to be enhanced by better showcasing storytelling, movement, and product details
- The user experience required optimisation for a seamless and intuitive journey from discovery to checkout
- The platform needed more powerful tech integrations to support global growth and improve conversion
The Solution
A brand-led experience that inspires and converts.
- A full Shopify site redesign with a new visual identity and a brand-first design system for a consistent aesthetic
- Rich media integration site-wide to showcase campaigns, collections, and product details
- Integration of social proof and community content to build credibility and connection
- Enriched product storytelling through expanded product details and layered content
- An enhanced UX journey with simplified navigation, faster load times, and optimised pathways to purchase
- Powerful technology partnership integrations with AthosCommerce and The Wishlist Co
Grow with the mo.
.svg){kind=small}
