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Starbuy: Replatform
Australia’s leading online watch retailer
Services
ShopifyPlus Replatform
Website & Data Migration
Web Development
UI/UX Design
System Integration
Support & Optimisation
industries
Jewellery
Starbuy partnered with Moustache Republic to migrate from their legacy platform to Shopify Plus, delivering a faster, easier-to-manage website with a simplified checkout and improved backend integrations. The replatforming project gave Starbuy’s team greater control over their content, boosted performance, and provided a scalable foundation for growth.
How we did it
strategy
Built a scalable eCommerce foundation on Shopify Plus
Positioned customer experience at the heart of the content journey
Prioritised flexibility - so Starbuy can manage, merchandise, and market themselves with ease
design
Clean, refreshed homepage layout that’s a breeze to update
Enhanced user experience to make browsing feel seamless, and premium
Mobile-first design that keeps watch lovers engaged across devices
development
Migrated to Shopify Plus with a robust, future-ready theme
Integrated NetSuite, Boost Commerce, REVIEWS.io, Klaviyo, and Starshipit
Established ongoing support and optimisation for long-term performance
The Challenge
Breaking free from platform limitations
- Outdated platform limited scalability and slowed growth
- Checkout lacked optimisation, impacting conversion rates
- Content updates were time-consuming and required developer support
- Poor operational efficiency due to disconnected systems
- Inability to adapt the site quickly for promotions and campaigns
The Solution
A flexible, high-converting Shopify Plus experience
- Delivered a modern Shopify Plus site designed for speed, scalability, and ease of management
- Introduced a refreshed, modular homepage to allow quick, in-house content changes
- Streamlined the checkout flow to improve conversion and reduce cart abandonment
- Unified backend systems for smoother operations and real-time data sync
- Enhanced the overall shopping experience with faster search, richer product discovery, and improved fulfilment processes
Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
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