.svg){kind=logo}
Tool Kit Depot: Gift With Purchase
Giving customers the power to choose their perfect bonus.
How we did it
Enhance the gift-with-purchase (GWP) experience to increase customer satisfaction and conversion.
Eliminate friction by allowing customers to select their bonus item early in the journey.
Create a clear, intuitive, and seamless selection process from cart to checkout.
Designed a clear and user-friendly gift selection module for the mini-cart and cart page.
Created an unmissable but non-intrusive reminder prompt for the checkout page.
Ensured a consistent and seamless user experience across all touch points where the promotion is visible.
Built a custom BigCommerce function allowing customers to select their preferred gift directly in the cart.
Developed robust logic to handle multiple, distinct promotions running simultaneously.
Engineered automatic cart updates and a checkout validation message to ensure a gift is chosen before payment.
The Challenge
A functional but impersonal gift-with-purchase experience.
- Customers received a free gift but had no way to choose their preferred option.
- The promotion’s value was not fully realised as the experience lacked customer interaction.
- There was no clear system for managing multiple promotions or reminding customers to select their gift.
- The process felt disconnected from the rest of the premium shopping experience.
.png)
The Solution
A seamless and interactive gift selection journey.
- A custom-built feature that allows customers to see and select their GWP options in the mini-cart and cart page.
- An intelligent reminder at checkout prompts customers if they haven’t made a selection.
- The cart updates automatically and displays each promotion separately for clarity.
- A fully integrated and intuitive experience that enhances customer satisfaction and adds value to every promotion.
Grow with the mo.
.svg){kind=small}
