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Urban Sales Re: Replatform
New Zealand’s go-to destination for stylish, affordable flat-pack furniture online.
How we did it
Replatformed to Shopify Plus to unlock performance, scalability, and operational agility
Streamlined customer journey by eliminating friction across mobile, search, and checkout
Prioritised integration of a tech stack built for growth, from discovery to delivery
Crafted a conversion-focused mobile-first experience tailored for furniture shoppers
Designed flexible merchandising templates that can evolve with product range and campaigns
Delivered a clean, intuitive UX to reduce bounce rate and boost product exploration
Built a future-ready Shopify Plus site integrated with Boost AI, Wishlist Plus, Klaviyo, and Okendo
Connected Cin7 to manage inventory, fulfilment, and warehouse ops across multiple channels
Enabled real-time, accurate shipping with Marginwell by Full Assembly and Shopify’s Split Shipping functionality
The Challenge
Legacy tech holding back performance and growth.
- Outdated plugins and rigid platform architecture
- Poor mobile performance and usability
- Manual processes and inefficient shipping workflows
- Limited marketing and merchandising capabilities
- Lack of scalability for loyalty, promotions, or automation
- Rising maintenance costs
The Solution
Modern commerce with smarter tools and seamless scale.
- Replatformed to Shopify Plus for a scalable, high-performance foundation
- Integrated Boost AI for enhanced product discovery and intelligent search
- Added Wishlist Plus to encourage return visits and repeat purchases
- Connected Klaviyo for personalised marketing automation
- Streamlined operations using Cin7 for inventory and warehouse management
- Integrated Marginwell by Full Assembly with Shopify Split Shipping for real-time, accurate checkout rates
- Improved mobile UX and overall site performance
Grow with the mo.
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