Capral: B2B Replatform

Australia’s largest manufacturer and distributor of aluminium profiles.

Services
BigCommerce Replatform
Support & Optimisation
System Integration
UI/UX Design
Web Development
Website & Data Migration
industries
Production & Supply
Capral partnered with Moustache Republic to transform their complex B2B and B2C sales channels through a unified BigCommerce solution. With deep integration, tailored UX, and multi-role functionality, the new platform drives efficiency for trade partners while modernising the customer experience.

Capral needed a future-ready platform that could serve the nuanced needs of both retail customers and long-term trade partners. Moustache Republic replatformed Capral to BigCommerce, crafting a digital experience that blends commerce with configurability. From custom pricing to permission-based purchasing and quoting, the solution empowers Capral’s customers with tailored access to products and trade tools. A deep integration with Pronto ERP ensures accuracy and automation at scale, while Klaviyo, Salesforce, and third-party freight logic enhance marketing and fulfillment. The result: a scalable, secure, and powerful commerce engine for Australia’s aluminium leader.

Using a powerful platform and tech-stack combination

How we did it

strategy

Digital Transformation

Trade Enablement

B2B/B2C Unification

design

User Role-Specific UX

Simplified Ordering

Trade-Centric Navigation

development

BigCommerce Build

Custom B2B Features

ERP & CRM Integration

The Challenge

Bringing Trade, Retail & Operations Together

  • Disconnected systems created inefficiencies across teams
  • Needed differentiated user access for trade, retail, and admin
  • Legacy workflows didn’t support self-service or quoting online

The Solution

A Platform Built for the Future of B2B

  • Replatformed to BigCommerce with custom B2B logic
  • Integrated with Pronto ERP, Klaviyo, Salesforce, & freight tools
  • Built custom user roles, pricing, quoting, and approval flows

Grow with the mo.

Talk to us about how we can grow your eCommerce business too.
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