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Four Pillars: Optimisation & Global Expansion
Australia’s leading craft gin distillery redefining bold flavour and premium small-batch spirits.
Four Pillars, one of Australia’s most awarded distilleries, needed a high-performing Shopify Plus experience to match their global ambition. Moustache Republic took over hosting and development responsibilities, starting with optimising the brand’s templates to improve page load times and Core Web Vitals - key metrics for SEO and conversion.
We integrated their CRM to streamline customer data management and supported the technical foundation for launching international stores using Shopify Markets. Additional app integrations included Klaviyo for marketing automation, Starshipit for shipping logistics, Hotjar for user behaviour insights, RevenueHunt for guided product discovery, and Cloudflare for performance and security.
The result? A streamlined, conversion-optimised platform ready for scale.
How we did it
Conversion-led optimisation
Global rollout enablement
CRM integration strategy
Speed-first templates
Mobile performance uplift
Consistent brand visuals
Shopify Markets setup
CRM + app integrations
Core vitals enhancements
The Challenge
Performance, expansion, and platform control
- Slow site speeds affecting conversion and Core Web Vitals
- Lack of CRM integration across ecommerce and marketing systems
- Needed global expansion support with Shopify Markets
- Disparate tools and apps with no unified performance oversight
The Solution
Optimised to scale, built for flavour
- Took over hosting and optimised templates for performance and Core Web Vitals
- Integrated CRM for streamlined customer data management
- Enabled Shopify Markets for global store rollout
- Integrated Starshipit, Klaviyo, RevenueHunt, and Hotjar
- Secured and accelerated the platform using Cloudflare
Grow with the mo.
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