Four Pillars

Australia’s leading craft gin distillery redefining bold flavour and premium small-batch spirits.

Four Pillars partnered with Moustache Republic to optimise their Shopify Plus store, enhancing performance, template speed, and conversion rates. Our work included Core Web Vitals optimisation, CRM integration, and enabling international expansion through Shopify Markets - ensuring the brand could scale globally without compromising on digital performance or user experience.

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Strategy

Conversion-led optimisation

Global rollout enablement

CRM integration strategy

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Design

Speed-first templates

Mobile performance uplift

Consistent brand visuals

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Development

Shopify Markets setup

CRM + app integrations

Core vitals enhancements

Four Pillars, one of Australia’s most awarded distilleries, needed a high-performing Shopify Plus experience to match their global ambition. Moustache Republic took over hosting and development responsibilities, starting with optimising the brand’s templates to improve page load times and Core Web Vitals - key metrics for SEO and conversion.

We integrated their CRM to streamline customer data management and supported the technical foundation for launching international stores using Shopify Markets. Additional app integrations included Klaviyo for marketing automation, Starshipit for shipping logistics, Hotjar for user behaviour insights, RevenueHunt for guided product discovery, and Cloudflare for performance and security.

The result? A streamlined, conversion-optimised platform ready for scale.

SUCCESSFULLY ON