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Karma Drinks: Reskin & Wholesale Launch
A vibrant digital experience that balances purpose and product.
Karma Drinks partnered with Moustache Republic to deliver a full reskin of their global ecommerce presence across Australia, New Zealand, and the UK. The project involved a strategic website rebuild to better balance ethical storytelling with product clarity, bringing more personality to the experience while making it easier for users to understand the impact behind each product.
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Elevate the brand’s mission-driven narrative, communicating the ‘why’ behind their fairtrade, organic ingredients.
Clarify the product range to help users understand flavours and find what they’re looking for at a glance.
Unify the global ecommerce presence and launch a brand-new wholesale channel on Shopify Grow.
Developed a bolder, brighter, and more fun website design that maintains and elevates the core brand identity.
Created clean navigation and intuitive menus for quicker, more intuitive shopping journeys.
Designed new content sections to elevate storytelling, showcasing real people, ingredients, and impact.
Delivered a full Shopify reskin across three international stores (AU, NZ, UK), optimised for each location.
Built a brand-new Wholesale Store from the ground up, powered end-to-end on Shopify Grow.
Implemented Recharge Subscriptions to make it easier for loyal customers to keep their favourite drinks flowing.
For a brand with a mission as powerful as Karma Drinks, their old website was falling flat. It was outdated, with a broken menu and a user experience that failed to communicate the ‘why’ behind the brand. The emotional storytelling, the fairtrade mission, and the vibrant personality were lost, leaving a gap between the good they do in the world and how they showed up online.
We brought their good karma to the web.
Moustache Republic delivered a complete strategic rebuild, creating a digital experience that’s as full of flavour and purpose as the drinks themselves. The new site leads with a bold, bright, and fun design that makes the brand’s personality shine. We cleaned up the navigation and clarified the product range, making it easy for customers to find their favourites. Most importantly, we wove their mission into the fabric of the site, with elevated storytelling sections that show the real people and impact behind every bottle. With a brand-new wholesale store on Shopify Grow and seamless Recharge subscriptions, the new Karma Drinks experience is built to do good - for their growers, their customers, and their business.
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The challenge
- The previous website was outdated, with a broken menu and a confusing user experience
- It failed to communicate the brand’s core mission of fairtrade, organic ingredients, and giving back to growers
- The brand’s vibrant personality was lost in a design that lacked emotional storytelling and a mission-driven narrative
- The product range was unclear, and key user journeys were difficult to navigate
The solution
- A full Shopify reskin across AU, NZ, and UK stores with a bolder, brighter, and more fun brand identity
- Clean navigation and intuitive menus for quicker and more intuitive shopping and discovery
- A brand-new Wholesale Store built on Shopify Grow for a smoother, more efficient ordering process for trade customers
- Integration of Recharge Subscriptions to support and retain their loyal community of drink lovers
- Elevated storytelling sections that showcase real people, ingredients, and the positive impact of every purchase
Grow with the mo.
