.svg){kind=logo}
Ksubi: Global Shopify Plus retheme
Australian denim and streetwear icon, reimagined across seven global storefronts.
Ksubi partnered with Moustache Republic to reimagine its digital experience across every market it trades in - balancing streetwear attitude with the speed, search and merchandising tooling of a modern storefront. The brand had the product and the global following; the site needed to live up to both.
Across seven regional storefronts, the previous front end was built on an ageing template and a legacy page-builder dependency that slowed the team down on every campaign. It generated clicks, but it wasn’t turning browsing into buying intent, and it didn’t feel as confident or premium as the clothes themselves.
Moustache Republic delivered a complete, mobile-first front-end rebuild on a modern Shopify Plus foundation - built for value per visit and designed to scale across every region. Custom merchandising tools, AI-powered shopper assistance and a content workflow that ships in minutes give the team room to move, while a faster, more premium experience converts more intent into orders. The result is a consistent global experience that keeps the local nuance each market needs.
How we did it
Rebuilt the front end on a modern, mobile-first Shopify Plus foundation - future-proofing the experience across all seven regional storefronts, with page speed, Core Web Vitals, SEO and GEO built in from the ground up
Tuned the entire experience for value per visit, not just clicks, so browsing converts into buying intent.
Replaced the legacy page-builder dependency so the team can launch campaigns without leaning on developers for routine work
Designed mobile-first - two distinct, gender-led homepage templates for the men’s and women’s storefronts, with men’s as the default
Built a modular content system so curated drops and campaigns can ship in minutes
Designed a confident, premium experience across PLP, PDP and cart that finally matches the product
Built a flexible Online Store 2.0 theme with native sections for campaign and content control
Implemented Searchspring search, filtering, sort and merchandising via API to keep Core Web Vitals scores high
Developed a custom side-drawer mini cart with a dynamic free shipping nudge, plus a bespoke cross-market content sync app to replace the legacy Shogun dependency
The Challenge
Iconic product. Ageing front end. Time to level up.
- Previous front end built on an ageing template and a legacy page-builder dependency
- Every campaign leaned on developers, slowing the team down
- The experience generated clicks but didn’t convert browsing into buying intent
- Seven regional storefronts needed one consistent experience without losing local nuance
- The site didn’t feel as confident or premium as the product
The Solution
A Shopify Plus rebuild, tuned for value per visit.
- Complete, mobile-first front-end rebuild on a modern Shopify Plus (Online Store 2.0) foundation
- Gender-led homepage templates with modular content that ships in minutes
- Searchspring search and merchandising implemented via API to protect site speed and Core Web Vitals
- Custom side-drawer mini cart with a dynamic free shipping progress bar to lift cart totals
- Bespoke cross-market content sync app replacing the legacy Shogun dependency
- Core Web Vitals pass plus Klaviyo, Swym, Afterpay and Virtusize integrations
Grow with the mo.
.svg){kind=small}
