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Tool Kit Depot: Gift With Purchase
Giving customers the power to choose their perfect bonus.
Tool Kit Depot partnered with Moustache Republic to refine their promotional experience, focusing on a critical part of the customer journey: gift selection. The goal was to ensure customers always know when they’ve unlocked a free gift, can see their options clearly, and can easily select the one they want - whether they’re in the mini cart, cart page, or checkout.
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Enhance the gift-with-purchase (GWP) experience to increase customer satisfaction and conversion.
Eliminate friction by allowing customers to select their bonus item early in the journey.
Create a clear, intuitive, and seamless selection process from cart to checkout.
Designed a clear and user-friendly gift selection module for the mini-cart and cart page.
Created an unmissable but non-intrusive reminder prompt for the checkout page.
Ensured a consistent and seamless user experience across all touch points where the promotion is visible.
Built a custom BigCommerce function allowing customers to select their preferred gift directly in the cart.
Developed robust logic to handle multiple, distinct promotions running simultaneously.
Engineered automatic cart updates and a checkout validation message to ensure a gift is chosen before payment.
Previously, Tool Kit Depot’s promotions were generous but missed a key opportunity to delight the customer. While free items were added to the cart, the power of choice was absent. Customers couldn’t select their preferred gift, leading to a less personal and engaging experience. It was a functional system, but it didn’t reflect the customer-centric approach that defines the brand.
We put the choice back in their hands.
Moustache Republic developed a custom, end-to-end gift selection feature that integrates seamlessly into the BigCommerce checkout flow. Now, as soon as a customer qualifies for a promotion, they see the selectable gift options directly in the mini-cart and on the main cart page. If they proceed to checkout without choosing, a helpful prompt reminds them to go back and select their bonus. The entire process is smooth and intuitive, with the cart updating automatically. By transforming a passive giveaway into an active choice, we’ve made the promotional experience more engaging, satisfying, and effective.
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The challenge
- Customers received a free gift but had no way to choose their preferred option.
- The promotion’s value was not fully realised as the experience lacked customer interaction.
- There was no clear system for managing multiple promotions or reminding customers to select their gift.
- The process felt disconnected from the rest of the premium shopping experience.
The solution
- A custom-built feature that allows customers to see and select their GWP options in the mini-cart and cart page.
- An intelligent reminder at checkout prompts customers if they haven’t made a selection.
- The cart updates automatically and displays each promotion separately for clarity.
- A fully integrated and intuitive experience that enhances customer satisfaction and adds value to every promotion.
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Grow with the mo.
