INTRODUCTION
Accessible and inclusive Aussie brand, Birdsnest, first spread its wings in 2004 as a brick and mortar store in the Snowy Mountains town of Cooma, NSW. Since then, the business has grown from a team of 5 to a team of 140 and has quickly become a digital empire with 95% of business now online.
Birdsnest founder, Jane Cay says much of the business’ success is owed to the delicate blend of its model – service and fashion. She describes Birdsnest as a ‘safe place for women to explore fashion’, with personalised styling advice and customer service that nurtures the emotional and transformative journey of women and fashion. This is evident in the fact that Birsdnest’s revenue is made up of 80% repeat customers.
PROJECT and Objectives
In 2019, Birdsnest found itself at a crossroads. They needed a new website, but they knew with years of old custom code and apps on their old website that there was a complexity involved in the project.
It was important that they were set up with the right platform to continue growing and ensure they could innovate quickly and efficiently to their customer’s needs. This included the wish to improve the mobile speed experience as well as set themselves up for the future with a Cloud and Saas based platform.
