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St Frock
One of Australia’s fastest-growing online fashion destinations
St Frock partnered with Moustache Republic to enhance their Shopify Plus platform, focusing on performance optimisation, user experience, and scalable systems to support their rapid growth and high-volume campaigns.
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Platform Optimisation
Operational Agility
Conversion-Focused UX
Mobile-Led Shopping
Streamlined Navigation
High-Engagement Layouts
Shopify Plus Replatform
Third-Party App Integration
Ongoing Optimisation
St Frock’s rapid growth demanded a digital platform that could keep up, particularly during high-volume periods like Black Friday and new collection drops. Their Magento setup was limiting both performance and productivity, creating internal bottlenecks and impacting customer experience. Moustache Republic replatformed St Frock to Shopify Plus, designing a lightweight, conversion-focused storefront that mirrors the speed of their product cycle. We integrated with their ERP system and fulfilment partners to streamline operations, while enabling the marketing team with a flexible CMS and data visibility. The site now supports high-velocity drops, frequent promotions, and peak load volumes, without missing a beat.
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The challenge
- Site performance issues during traffic spikes and promotions
- Limited backend agility for fast-moving teams
- Inconsistent user experience across mobile and desktop
The solution
- Delivered Shopify Plus performance enhancements
- Integrated key third-party tools to support marketing and operations
- Improved UX for smoother navigation and better engagement
Grow with the mo.
