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AS Colour
Premium blank apparel for the creators, decorators and makers of today.
Since 2005 AS Colour has grown to be one of NZ's largest apparel brands, boasting five distribution facilities and twenty-five retail locations across the United States, United Kingdom, Australia and New Zealand.
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Strategy
Synchronised POS
Seamlessly Aligned Tech Stack
Platform Overhaul
Design
Custom UX / UI
Mobile Optimised
Efficiently Aesthetic
Development
Transition to BigCommerce
Global Integration
USA Expansion
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Beautifully blending B2C and B2B seamlessly into a single website, we’ve implemented multiple iterations of the UI/UX and continue to evolve the digital experience inline with their global expansion. Our collaboration has enabled AS Colour to continue to grow internationally.
Combined B2B and B2C With
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Increased USA traffic by
51%
Increased USA revenue by
45%
Increased USA orders by
39%
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The challenge
Legacy systems blocked growth.
- An Aging Platform
- DTC and B2B on One Platform
- International Expansion
Using a powerful platform and tech-stack combination
The solution
Simplified, scalable, future-ready.
- Migrated from Magento 1 to BigCommerce with Moustache Republic to support global DTC and B2B growth
- Built tailored DTC and B2B experiences within one BigCommerce site, streamlining management and UX
- Developed a shared codebase with a-specific customisation to support global growth and local UX
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Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
