MitoQ: D2C & B2B Migration

A global leader in cellular health, transforming operations with a unified Shopify Plus ecosystem.

MitoQ partnered with Moustache Republic to consolidate its digital infrastructure and streamline operations across D2C and B2B. The project involved migration from legacy platform and tech to a tightly integrated Shopify Plus environment, delivering scalable performance, reduced costs, and a frictionless customer experience across two global storefronts.

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Strategy

Consolidated multi-platform architecture into a centralised Shopify Plus framework

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Unified D2C and B2B models through parallel storefronts for global reach

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Focused on reducing vendor reliance, operational inefficiencies and platform fragmentation

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Design

Delivered a consistent brand experience across two Shopify storefronts (US and RoW)

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Designed intuitive customer flows for both retail and wholesale journeys

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Prioritised ease of navigation, education, and conversion optimisation

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Development

Migrated core eCommerce stack to Shopify Plus with Recharge, Gorgias and Klaviyo

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Built scalable subscription workflows with Recharge for improved retention

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Integrated segmented email flows and analytics via Klaviyo

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Implemented Gorgias for contextual support tied to order data

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Ensured dual-store structure to support multi-entity operations

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With ambitious growth across international markets and a complex stack slowing down internal workflows, MitoQ needed a smarter, leaner ecosystem. We led the replatforming of their digital commerce and marketing infrastructure from to Shopify Plus, Recharge, Klaviyo and Gorgias.

This not only reduced costs and complexity, but also enabled the brand to better scale operations and personalise the customer experience. Two Shopify storefronts now power global operations - one for the US and one for the rest of the world - supported by an integrated subscription engine, automated marketing, and streamlined customer service.

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SUCCESSFULLY ON