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Ecostore: Replatform & Smarter Subscriptions
A sustainable household brand replatformed for scale, performance and seamless customer experience.
Ecostore partnered with Moustache Republic to replatform their ecommerce experience to Shopify Plus, creating a modern, mobile-first storefront designed to elevate their brand story, simplify internal operations and support long-term growth across Australia and New Zealand. The project focused on improving performance, streamlining subscriptions and bundles, and delivering a more intuitive customer journey from discovery through to post-purchase.
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Transitioned to Shopify Plus to reduce operational complexity and improve usability
Rebuilt the site architecture to support scalability, performance and future growth
Aligned digital experience with Ecostore’s sustainability-led brand positioning
Prioritised conversion, retention and post-purchase optimisation
Delivered a modern, mobile-first interface that reflects Ecostore’s clean, sustainable brand identity
Simplified navigation and product discovery across categories and ranges
Designed improved subscription and bundle journeys for ease of use
Optimised checkout and post-purchase flows to support retention
Replatformed the ecommerce experience to Shopify Plus for improved performance and manageability
Integrated Recharge for subscription management, recurring billing and custom product bundles
Implemented Klaviyo for email automation and customer data syncing
Connected Zendesk for customer service, live chat and ticketing
Integrated Okendo for product reviews and user-generated content
Supported the Celigo Connector setup to sync Shopify with NetSuite backend systems
Ecostore’s Magento platform had become increasingly difficult to manage, limiting the team’s ability to update content, launch products efficiently and optimise the customer experience. The site now supports brand-new subscription offerings, enabling customers to schedule recurring orders for the first time.
Moustache Republic led the migration to Shopify Plus, delivering a cleaner, faster and more intuitive storefront designed for both customers and internal teams. Navigation was simplified, checkout and post-purchase journeys were refined, and subscription experiences were streamlined through Recharge. The result is a future-ready ecommerce platform that supports Ecostore’s sustainability mission while improving operational efficiency, performance and conversion across AU and NZ markets.
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The challenge
- The Magento platform was difficult to manage for daily operations and content updates
- Customer journeys lacked clarity across navigation, checkout and post-purchase
- Subscription and bundle management required a more flexible solution
- Performance and scalability were holding back future growth
- Backend processes were complex and time-consuming
The solution
- Migrated to Shopify Plus for improved performance and usability
- Redesigned site navigation and user journeys to support conversion and retention
- Implemented Recharge for streamlined subscriptions and bundle creation
- Integrated Klaviyo for automated marketing and customer segmentation
- Integrated Zendesk for customer support, with email-based ticketing
- Added Okendo for product reviews and UGC
- Supported NetSuite integration via Celigo Connector for backend synchronisation
Grow with the mo.
