Baby Village
Australia’s premier retailer for premium baby products and gear.
Baby Village partnered with Moustache Republic to transition to Shopify Plus, enhancing their digital commerce platform. The collaboration focused on improving user experience, integrating advanced eCommerce technologies, and streamlining operations to better serve families across Australia.
Strategy
Platform Migration
UX Enhancement
Operational Efficiency
Design
User-Centric
Brand Consistency
Mobile Optimisation
Development
Shopify Plus
System Integrations
Performance Optimisation

The migration to Shopify Plus provided Baby Village with a robust and flexible eCommerce platform. Enhanced UX design and strategic integrations facilitated a seamless shopping experience, aligning with Baby Village’s commitment to supporting families through every stage of parenthood.


The challenge
Modernising digital infrastructure to meet evolving customer expectations.
- Legacy Kentico platform limiting scalability and flexibility
- Inconsistent user experience across devices
- Need for integration with advanced eCommerce tools
Using a powerful platform and tech-stack combination





The solution
Building a seamless and scalable eCommerce ecosystem.
- Migrated to Shopify Plus for enhanced scalability and ease of management
- Redesigned UI/UX to provide a consistent and user-friendly experience across all devices
- Integrated key systems to streamline operations and enhance customer engagement





Grow with the mo.
Talk to us about how we can grow your eCommerce business too.