Birdsnest

Australia’s most loved destination for personalised fashion shopping.

birdsnest partnered with Moustache Republic to replatform from Magento to BigCommerce, preserving their signature customer experience while delivering a faster, more scalable platform. The result is a modern retail engine that empowers internal teams, reduces operational complexity, and strengthens one-to-one engagement at scale.

Strategy

Platform Re-architecture

Operational Efficiency

Customer-Centric Commerce

Design

Tailored Shopping Journeys

Enhanced Filtering Logic

Content-Led UX

Development

BigCommerce Replatform

Custom Feature Rebuilds

ERP & Elevar Integration

birdsnest has built a loyal following by delivering a deeply personal shopping experience, tailored recommendations, curated collections, and rich editorial content. But under the hood, their Magento platform had become a liability: slow, unstable, and reliant on technical resources for every update. Moustache Republic led a full-scale migration to BigCommerce, carefully reconstructing core customer experiences such as personalised outfit builders, fit guides, and filtering logic, while unlocking a more agile backend. Key integrations with Elevar and birdsnest’s ERP system were rebuilt for better data flow, allowing marketing and merchandising teams to move faster with real-time insights and fewer dependencies on developers. The result is a resilient, flexible platform that keeps birdsnest’s heart intact, while future-proofing the business for continued growth.

SUCCESSFULLY MIGRATED TO
INCREASE IN CONVERSION RATE
8%
IMPROVEMENT IN PAGE LOAD TIME
29%
INCREASE IN AVERAGE ORDER VALUE
6%

The challenge

Speed, Search & Smarter Marketing
  • Slow load times and performance gaps on mobile
  • Custom review and search tools lacked SEO value
  • Limited capability in email and CRM integration
Using a powerful platform and tech-stack combination

The solution

Faster, Smarter, More Personal
  • Boosted site speed and improved mobile shopping experience
  • Delivered smarter search and more intuitive product discovery
  • Enhanced credibility and visibility through a new review experience
  • Enabled more effective, personalised customer communication

Grow with the mo.

Talk to us about how we can grow your eCommerce business too.
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