Ceres Organics: Replatform

New Zealand’s leading certified organic food brand, dedicated to sustainability and wellness.

Ceres Organics partnered with Moustache Republic to replatform their ecommerce operation from a legacy platform to Shopify Plus, establishing a modern, scalable commerce architecture built for growth. The engagement delivered a custom Shopify Plus implementation, ERP integration, and a marketing automation stack designed to improve performance, increase conversion, and unlock operational efficiency across B2C.

Visit site

Strategy

Replatform to Shopify Plus to replace legacy infrastructure with a scalable, API-first commerce foundation

‍

Design a conversion-led customer experience underpinned by UX best practice and data insights

‍

Implement tightly integrated systems across ERP, marketing, and onsite engagement

‍

Design

Custom UI design system aligned to Ceres Organics’ brand and sustainability positioning

‍

Simplified information architecture and navigation to improve product discovery

‍

Designed content-driven commerce patterns connecting recipes, education, and products

‍

Optimised templates for merchandising flexibility and internal content control

‍

Development

Implemented Shopify Plus with custom theme architecture and modular components

‍

Integrated Microsoft Dynamics 365 for ERP, inventory, and order synchronisation

‍

Implemented Klaviyo for advanced segmentation and lifecycle automation

‍

Integrated Wishlist Plus (Swym) to support engagement and repeat visits

‍

Built recipe-to-product relationship logic for cross-sell functionality

‍

Migrated product, customer, and content data into Shopify Plus

‍

Deployed Hotjar for behavioural tracking and UX optimisation

‍

Ceres Organics required a platform capable of supporting rapid digital growth while giving internal teams greater control over content, merchandising, and marketing. Their previous platform constrained site performance, slowed operational workflows, and limited the ability to deploy modern ecommerce functionality.

Moustache Republic delivered a full Shopify Plus replatform, underpinned by a custom-designed front end and tightly integrated backend systems. The new architecture enables fast content updates, flexible merchandising, and sophisticated marketing automation, while maintaining enterprise-grade reliability.

Since launch, the new Shopify Plus ecosystem has delivered significant commercial uplift:

‍

+ 108% increase in sales volume
+ 458% increase in conversion rate
+ 1400% increase in overall website traffic
- 29% reduction in bounce rate
+ 19% increase in average session duration (125 seconds)
+ 84% increase in B2C revenue

‍

Shopify Plus now serves as the core commerce engine for Ceres Organics, providing a stable, extensible foundation for ongoing optimisation and international growth.

‍

SUCCESSFULLY MIGRATED TO