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Ceres Organics: Replatform
New Zealand’s leading certified organic food brand, dedicated to sustainability and wellness.
Ceres Organics required a platform capable of supporting rapid digital growth while giving internal teams greater control over content, merchandising, and marketing. Their previous platform constrained site performance, slowed operational workflows, and limited the ability to deploy modern ecommerce functionality.
Moustache Republic delivered a full Shopify Plus replatform, underpinned by a custom-designed front end and tightly integrated backend systems. The new architecture enables fast content updates, flexible merchandising, and sophisticated marketing automation, while maintaining enterprise-grade reliability.
Since launch, the new Shopify Plus ecosystem has delivered significant commercial uplift:
- + 108% increase in sales volume
- + 458% increase in conversion rate
- + 1400% increase in overall website traffic
- - 29% reduction in bounce rate
- + 19% increase in average session duration
- + 84% increase in B2C revenue
Shopify Plus now serves as the core commerce engine for Ceres Organics, providing a stable, extensible foundation for ongoing optimisation and international growth.
How we did it
Replatform to Shopify Plus to replace legacy infrastructure with a scalable, API-first commerce foundation
Design a conversion-led customer experience underpinned by UX best practice and data insights
Implement tightly integrated systems across ERP, marketing, and onsite engagement
Custom UI design system aligned to Ceres Organics’ brand and sustainability positioning
Simplified information architecture and navigation to improve product discovery
Designed content-driven commerce patterns connecting recipes, education, and products
Optimised templates for merchandising flexibility and internal content control
Implemented Shopify Plus with custom theme architecture and modular components
Integrated Microsoft Dynamics 365 for ERP, inventory, and order synchronisation
Implemented Klaviyo for advanced segmentation and lifecycle automation
Integrated Wishlist Plus (Swym) to support engagement and repeat visits
Built recipe-to-product relationship logic for cross-sell functionality
Migrated product, customer, and content data into Shopify Plus
Deployed Hotjar for behavioural tracking and UX optimisation
The Challenge
Legacy infrastructure limiting performance, agility and scale.
- Platform was difficult to maintain and extend
- Content updates required developer involvement
- Limited customer engagement and personalisation capabilities
- Disconnected backend systems
- Performance and scalability constraints
The Solution
A composable Shopify Plus architecture built for growth.
- Replatformed to Shopify Plus as the core commerce platform
- Delivered a custom-designed, modular theme architecture
- Integrated Microsoft Dynamics 365 for ERP synchronisation
- Implemented Klaviyo for automated lifecycle marketing
- Added Wishlist Plus to drive engagement and retention
- Built recipe-to-product cross-sell functionality
- Migrated all data into Shopify Plus
- Implemented Hotjar to support ongoing UX optimisation
Grow with the mo.
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