.svg){kind=logo}
Snowsport: A UX-first refresh
A UX-led Shopify optimisation for Snowsport, engineered to streamline navigation, improve decision support, and scale with future growth.
Snowsport engaged Moustache Republic to overhaul their Shopify front-end with a refined, UX-led rebuild designed to simplify complex product decisions, support technical education and elevate the brand’s in-store authority online. The solution prioritised scalable architecture, component-based UI patterns and structured decision-support frameworks, all built within a performant theme-based system optimised for maintainability and conversion.
.svg){kind=small}
Applied a UX-first approach to restructure Snowsport’s product discovery and decision-making flows
Implemented scalable design systems to support layered education, sizing logic and real-time guidance
Delivered a high-performance, component-based Shopify theme to support growth and ongoing content velocity
Introduced structured taxonomy and simplified filtering to make browsing more intuitive across multi-brand product types
Designed brand-specific sizing guidance using modal frameworks and progressive disclosure
Embedded educational content and destination storytelling directly into collection and product page templates
Built a modular Shopify theme optimised for site speed, content flexibility and long-term ease of maintenance
Integrated custom UI components for warmth and waterproof ratings, guided sizing and editorial content blocks
Connected Klaviyo, Quiz Kit, Wishlist, Gorgias and Instafeed to support retention, customer service and product education
With retail locations in Thredbo, Perisher and Sydney, Snowsport has long been one of Australia’s most trusted alpine retailers. But online, their experience lacked the structure, UX maturity and technical clarity to reflect the depth of their in-store expertise or the nuance of their product range.
Moustache Republic partnered with the Snowsport team to architect a modern Shopify front-end focused on clarity, scalability and guided decision-making. Sizing was inconsistent across brands, filtering lacked cohesion and PDPs provided little education around technical gear. Our solution introduced a modular design system, brand-specific guidance, visual rating systems and context-aware storytelling. The result is a smarter, faster ecommerce experience that empowers every customer, from first-time snow-goers to seasoned skiers.
.avif)
.avif){kind=logo}
.avif)
The challenge
The solution
- Introduced brand-specific sizing modals using progressive disclosure UX patterns
- Standardised product taxonomy and filtering to improve navigation and discovery
- Integrated visual warmth and waterproof ratings at key decision points
- Embedded educational storytelling and destination content into product flows
- Delivered a scalable, component-based Shopify theme for performance and ease of maintenance
- Integrated Klaviyo, Quiz Kit, Instafeed, Wishlist App and Gorgias to enhance the overall ecosystem
Grow with the mo.
