.svg){kind=logo}
Snowsport: A UX-First Refresh
A UX-first Shopify rebuild for Snowsport, built for smarter product discovery and peak performance.
Snowsport partnered with Moustache Republic to elevate their digital presence and better reflect their standing as a premium alpine destination. With a strong legacy of in-store expertise, the goal was to deliver a user-centric Shopify experience that simplifies technical decision-making, unifies inventory across channels, and supports customer education through guided product discovery.
.svg){kind=small}
A UX-first approach grounded in education, clarity and performance
Prioritised guided shopping for warmth, waterproofing, and layering
Built product-specific education directly into user journeys
Simplified navigation, taxonomy and filters across brands
Created decision support tools to reduce friction and confusion
Modular, scalable and conversion-focused design system
Developed a streamlined visual framework optimised for alpine retail
Integrated editorial blocks for layering guides, resort edits and fit advice
Applied progressive disclosure patterns for sizing and technical specs
Maintained consistency across mobile and desktop with adaptive layouts
A fast, flexible build with deep integration across the tech stack
Built a modular Shopify theme optimised for speed, content flexibility and long-term maintenance
Integrated custom UI components for warmth and waterproof ratings, guided sizing and editorial education
Connected Klaviyo, Quiz Kit, Instafeed, Wishlist App and Gorgias to strengthen retention, support and brand storytelling
Integrated Cin7 for real-time multi-location inventory synchronisation and fulfilment
Connected Kiwi Sizing to offer personalised fit recommendations and reduce returns
With a wide range of technical products, sizing variations and seasonal collections across multiple brands, Snowsport needed a website that could do more than just sell jackets. The new site creates an education-first shopping experience where alpine-specific needs like warmth, waterproofing, fit and layering are simplified into intuitive flows. From in-depth product filtering to dynamic size guidance and contextual destination edits, every element is designed to build customer confidence and drive conversion.
The modular theme architecture ensures content and commerce can evolve with minimal effort, while backend systems like Cin7, Kiwi Sizing, and Klaviyo work together to deliver a unified, scalable and performance-driven ecosystem.
.avif)
.avif){kind=logo}
.avif)
The challenge
- Confusing sizing across brands with different fit standards
- Inconsistent product naming and colour variations made filtering difficult
- Complex technical details like warmth and waterproof ratings were unclear
- Editorial and shopping journeys felt disconnected
- In-store expertise and brand trust were not reflected online
- Inconsistent product naming and colour variations made filtering difficult
- Complex technical details like warmth and waterproof ratings were unclear
- Editorial and shopping journeys felt disconnected
- Confusing sizing across brands with different fit standards
The solution
- Introduced brand-specific sizing modals using progressive disclosure UX patterns
- Standardised product taxonomy and filtering to improve navigation and discovery
- Integrated visual warmth and waterproof ratings at key decision points
- Embedded educational storytelling and destination content into product flows
- Delivered a scalable, component-based Shopify theme for performance and ease of maintenance
- Integrated Cin7 to enable real-time, multi-location inventory visibility and synchronisation
- Connected Kiwi Sizing, Klaviyo, Quiz Kit, Instafeed, Wishlist App and Gorgias to enhance the overall ecosystem
Grow with the mo.
