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Farmlands
New Zealand’s largest rural co-operative, supporting farmers with trusted supplies and expertise.
Farmlands partnered with Moustache Republic to replatform their ecommerce site to Shopify Plus - retaining their familiar site structure while modernising frontend architecture. We focused on minimising disruption to the frontline rancher operations, streamlining user journeys, and integrating robust enterprise systems for seamless inventory, CRM, and security management.
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Structure retention replatform
Frontend performance boost
Ops system alignment
Familiar UX consistency
Optimised conversion flows
Mobile-first clarity
Structure retention replatform
Legacy framework preserved
Frictionless site replatform
Serving over 70,000 shareholders across 82 stores, Farmlands needed an ecommerce rebuild that respected its entrenched workflows. Moustache Republic replatformed the site to Shopify Plus, preserving the existing framework to maintain user familiarity.
Frontend architecture was optimised to improve load times and streamline key customer paths. We integrated Microsoft Dynamics 365 Commerce for unified orders, inventory, and CRM across retail, fuel, agronomy, and B2B channels, complemented by Cloudflare for performance and security. The inclusion of Swym delivered enhanced wishlist functionality, further enriching user experience.
Close collaboration with Farmlands ensured a smooth transition - minimising downtime and maximising continuity.
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The challenge
- Replatforming without disrupting daily farmer workflows
- Integrating enterprise-grade ERP (Dynamics 365) across all channels
- Balancing new tech performance with legacy site familiarity
- Ensuring security and speed for high-traffic rural operations
The solution
- Replatformed to Shopify Plus while preserving user-familiar layouts
- Integrated Dynamics 365 Commerce for real-time order, inventory, and CRM sync
- Implemented Cloudflare to enhance security, caching, and global performance
- Added Swym wishlist functionality to support future buying journeys
- Streamlined front-end UX to accelerate checkout and product discovery
Grow with the mo.
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