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Gordon Harris: Migration & Blended Store
Tens of thousands of art & graphic supplies, now just a click away!
Gordon Harris, New Zealand’s largest and best-known art supplies specialist, partnered with Moustache Republic to migrate from a restrictive legacy system to Shopify Plus. This move gave the team full flexibility to manage their vast inventory while delivering a beautiful, modern shopping experience that makes it easier than ever for customers to browse, discover, and buy.
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Execute a full platform migration from a complex legacy system to a flexible and scalable Shopify Plus store.
Dramatically improve product discovery across a catalog of tens of thousands of items.
Create tailored B2B and B2C shopping experiences for diverse customer segments like artists, teachers, and schools.
Developed a beautiful, modern design that makes browsing a massive product range intuitive and inspiring.
Created custom range pages to better showcase specific product categories and guide user journeys.
Designed clear, customer-specific pathways for different user groups, from individual artists to large educational institutions.
Managed a complex migration of tens of thousands of products from a legacy system to Shopify Plus.
Integrated and optimised Shopify Plus’s native Search & Discovery to power smart search and filtering.
Leveraged Shopify Plus’s blended store capabilities to tailor product visibility, content, and recommendations for different customer accounts.
Integrated key apps to enhance the user experience, including Hotjar for analytics, Klaviyo for marketing automation, and Swym Wishlist Plus.
With a 50-year history and a catalog of tens of thousands of products, Gordon Harris’s legacy ecommerce system was holding them back. The platform was inflexible, making it difficult for the team to manage their vast inventory and nearly impossible for customers to navigate. It lacked the modern search capabilities and tailored user journeys needed to serve their diverse customer base of artists, teachers, schools, and businesses.
We gave them a fresh canvas.
Moustache Republic engineered a full migration to Shopify Plus, transforming their digital presence into a modern, flexible, and powerful ecommerce engine. The new site makes finding the right product effortless, with smart search powered by Shopify Plus’s Search & Discovery. We leveraged Shopify Plus’s blended store capabilities to create a game-changing experience for their varied customer base, allowing the Gordon Harris team to deliver tailored product visibility and recommendations for everyone from a hobbyist painter to a large university. The result is a beautiful, modern design that finally matches their reputation and makes their incredible range of supplies just a click away.
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The challenge
- The inflexible legacy system made managing tens of thousands of products a significant operational challenge
- Poor product discovery and search functionality led to customer frustration and lost sales opportunities
- The platform could not cater to the unique needs of different customer segments, particularly B2B clients like schools and businesses
- The overall online experience felt outdated and didn’t reflect the brand’s status as a leading art supplier
The solution
- A full migration to Shopify Plus, giving the Gordon Harris team complete control and flexibility over their store
- A beautiful, modern design that makes browsing and discovering products intuitive and enjoyable
- Powerful, smart search functionality powered by Shopify Plus Search & Discovery
- Blended store capabilities that deliver customer-specific experiences, tailoring product visibility and recommendations for artists, teachers, schools, and businesses
- Integration of key apps including Hotjar, Klaviyo, and Swym Wishlist Plus to enhance analytics, marketing, and user experience
Grow with the mo.
