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Grace Loves Lace
The world's most-pinned wedding dress brand, redefining bridal with modern luxury.
Grace Loves Lace partnered with Moustache Republic to replatform to Shopify Plus, unifying their digital presence across key global markets. With a customer-first mindset, we streamlined the path to purchase, enhanced mobile usability, and integrated critical systems to support seamless global growth.
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Strategy
Global Expansion
Scalable Architecture
Customer Journey
Design
Mobile-First UX
Luxury Aesthetic
Product Discovery
Development
Shopify Plus Build
System Integration
Conversion OptimisationOngoing Optimisation
As a disruptor in the bridal industry, Grace Loves Lace needed an eCommerce platform that matched their innovation and pace of growth. Moustache Republic led a full Shopify Plus replatform, delivering a beautiful, high-performing site tailored for global audiences. We integrated Global-e, Klaviyo, and Loop Returns to enhance customer experience across every touchpoint. The result: faster load times, better conversions, and a premium journey worthy of the world’s most sought-after wedding dresses.
SUCCESSFULLY MIGRATED TO
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The challenge
Scaling Luxury Bridal for Global Demand
- Outdated platform limiting international growth
- Mobile UX not supporting conversion
- Disconnected tech stack and post-purchase experience
Using a powerful platform and tech-stack combination
The solution
A Global Love Story, Reimagined
- Replatformed to Shopify Plus
- Designed intuitive, mobile-first UX
- Integrated Global-e, Klaviyo & Loop Returns
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Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
