Grace Loves Lace: Replatform

The world's most-pinned wedding dress brand, redefining bridal with modern luxury.

Services
ShopifyPlus Replatform
UI/UX Design
System Integration
Web Development
industries
Fashion & Apparel
Grace Loves Lace partnered with Moustache Republic to replatform to Shopify Plus, unifying their digital presence across key global markets. With a customer-first mindset, we streamlined the path to purchase, enhanced mobile usability, and integrated critical systems to support seamless global growth.

As a disruptor in the bridal industry, Grace Loves Lace needed an eCommerce platform that matched their innovation and pace of growth. Moustache Republic led a full Shopify Plus replatform, delivering a beautiful, high-performing site tailored for global audiences. We integrated Global-e, Klaviyo, and Loop Returns to enhance customer experience across every touchpoint. The result: faster load times, better conversions, and a premium journey worthy of the world’s most sought-after wedding dresses.

Using a powerful platform and tech-stack combination

How we did it

strategy

Global Expansion

Scalable Architecture

Customer Journey

design

Mobile-First UX

Luxury Aesthetic

Product Discovery

development

Shopify Plus Build

System Integration

Conversion OptimisationOngoing Optimisation

The Challenge

Scaling Luxury Bridal for Global Demand

  • Outdated platform limiting international growth
  • Mobile UX not supporting conversion
  • Disconnected tech stack and post-purchase experience

The Solution

A Global Love Story, Reimagined

  • Replatformed to Shopify Plus
  • Designed intuitive, mobile-first UX
  • Integrated Global-e, Klaviyo & Loop Returns

Grow with the mo.

Talk to us about how we can grow your eCommerce business too.
Work with us
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