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Hannah Artwear
Australian womenswear label blending artisanal craftsmanship with timeless, ethereal design.
Hannah Artwear partnered with Moustache Republic to relaunch their digital storefront on Shopify Plus, bringing their refined brand direction to life through a high-performance, theme-based rebuild. The project was strategically scoped for efficiency, long-term scalability, and minimal reliance on ongoing developer support. Our goal was to future-proof the platform without compromising brand expression or backend flexibility.
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Theme-led efficiency
Technical debt reduction
Client team empowerment
Custom brand pages
Style guide alignment
Mobile-first UX
Optimised Shopify Plus
Modular theme blocks
Clean third-party integrations
To support Hannah Artwear’s next phase of growth, Moustache Republic delivered a future-ready Shopify Plus rebuild rooted in efficiency and brand consistency. We applied a theme-first approach to streamline development, integrating only essential customisations where they added real value. Key brand pages received a bespoke design treatment to hero Hannah’s elevated aesthetic, while all other areas followed a tightly governed style guide to ensure harmony across the site. With an intelligent tech stack, clean frontend execution, and backend workflows designed for autonomy, the new site now supports the brand’s evolution with elegance and ease.
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The challenge
- The legacy site couldn’t support the brand’s elevated visual direction
- Overuse of custom code created maintenance inefficiencies and update risks
- Internal team lacked agility to self-manage content and merchandising
- Needed a balance of flexibility and restraint to avoid future rework
The solution
- Replatformed to Shopify Plus using a theme-led architecture with selective enhancements
- Custom designs applied to high-impact pages, with all others styled via theme templates
- Created modular content blocks allowing non-technical users to manage updates
- Integrated only essential tools to reduce bloat and improve load speeds
- Delivered a scalable frontend aligned with the brand’s redefined tone and trajectory
Grow with the mo.
