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Honest to Goodness
Australia’s trusted organic wholefoods brand, delivering ethically sourced pantry staples and snacks.
Since 2021, Honest to Goodness has partnered with Moustache Republic to manage and optimise their BigCommerce ecosystem, encompassing retail, B2B, and their 2Die4 brand. Leveraging BigCommerce’s multi-storefront capabilities, we implemented distinct themes for each brand within a single instance. Our integration of Zoho CRM and SysPro ERP streamlined order management and pricing across customer groups, ensuring seamless synchronisation between internal systems and online stores.
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Multi-storefront unification
ERP & CRM integration
Scalable tech architecture
Brand-specific themes
User-centric navigation
Optimised mobile experience
BigCommerce platform
Shogun CMS integration
Searchspring to DooFinder transition
Honest to Goodness required a cohesive digital solution to manage their diverse online presence effectively. Moustache Republic consolidated their Retail, B2B, and 2Die4 stores under BigCommerce’s multi-storefront framework, each with tailored themes to reflect individual brand identities. We integrated Zoho CRM and SysPro ERP, facilitating real-time synchronisation of orders and pricing across customer segments. The implementation of Shogun empowered the internal team to manage content autonomously, while the transition to DooFinder enhanced product discovery and search functionality. This comprehensive approach streamlined operations, improved user experience, and positioned Honest to Goodness for scalable growth.
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The challenge
- Disjointed management of multiple storefronts
- Inefficient third-party app utilisation leading to performance issues
- Dependence on external partners for routine updates and maintenance
- Lack of centralised inventory and customer data management
The solution
- Consolidated Retail, B2B, and 2Die4 stores under BigCommerce’s multi-storefront framework
- Integrated Zoho CRM and SysPro ERP for centralised order and pricing management
- Transitioned to DooFinder to improve search and product discovery
- Empowered internal team with tools and training for autonomous site management
Grow with the mo.
