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memobottle
A design-led hydration brand redefining everyday carry through form, function, and sustainability.
Services
UI/UX Design
Web Development
Category
Shopify Integration
industries
Retail
tech stack
Shopify Plus
Al FAQs
Klaviyo
AVERAGE ORDER VALUE INCREASED BY
12%
RETURN RATE DECREASED BY
36%
Increased Average Conversion Rate
86.20%
memobottle's PDP treated customisation like a checklist. Add-ons felt mandatory, product inclusions were unclear, and the experience was functional at best. We redesigned it from the ground up: gamified add-ons, AI-powered FAQs, and scannable content that nearly doubled conversion across all markets.
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How we did it
strategy
Reimagine PDP from transactional to brand-led
Surface inclusions and USPs clearly
Build confidence through scannable content
design
Gamified add-ons with hotspots and live feedback
Lifestyle gallery alongside product imagery
Visual size-comparison grid (A-size inspired)
development
Shopify Plus, optimised for speed
AI-powered FAQs and feature enrichment
Upsell module with one-time and subscription options
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The Challenge
Turning a functional PDP into a fun, creative experience.
- Key product information lacked hierarchy and was easy to miss
- Add-ons felt mandatory rather than optional or enjoyable
- The gallery didn’t show how bottles looked or functioned in real life
- Sustainability messaging and the water.org partnership were buried
- Customers struggled to compare bottle sizes and use cases
- Cleaning tablets were under-promoted and disconnected from the journey
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The Solution
A playful, user-led PDP that makes building your bottle part of the brand experience.
- Restructured the PDP layout to surface inclusions, USPs, and customisation options clearly
- Reimagined add-ons as a gamified experience using clickable hotspots and live feedback
- Introduced a lifestyle gallery alongside product imagery to build real-world context
- Integrated sustainability and water.org content into lightweight, tabbed story blocks
- Added a visual size-comparison grid inspired by A-size paper standards
- Built a streamlined upsell module for cleaning tablets with one-time and subscription options
Andrew Laloli
CEO/Director, Jurlique
“A massive thank you to all involved in the project, this has been by far the most successful website project I’ve experienced and the outcome is truly amazing. You should all be extremely proud of the work you’ve done. I couldn’t be happier and excited to monitor the performance over the coming months Thank you, thank you, thank you.”
Grow with the mo.
Talk to us about how we can grow your eCommerce business too.
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