Mustard Made: Shopify Retheme

Globally loved locker brand bringing bold, colourful furniture to life online.

Mustard Made partnered with Moustache Republic to reimagine their digital experience - balancing creativity with clarity, and performance with personality. While the brand had an iconic product range and loyal following, the website didn’t reflect just how cool, functional, and thoughtful Mustard really is. We delivered a complete retheme and redesign that makes browsing as fun and intuitive as styling a locker IRL.

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Strategy

Rethemed the Shopify store to better express the brand’s personality while optimising for speed and scale

Created a custom PLP grid to visually communicate the true proportions and colour variations of each product
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Future-proofed the site with flexible content blocks, better SEO foundations, and owned channel support

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Design

Rebuilt the design system to reflect Mustard’s bold, joyful aesthetic while improving the path to purchase
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Designed a custom product grid to display lockers in their true shapes and sizes
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Made product pages visually immersive and easier to navigate with everything visible in one scroll

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Development

Built a bespoke PLP that visually shows each product’s proportions and integrated colour swatches
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Developed custom PDP layouts with intuitive UX and integrated background colour transitions
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Delivered a fully responsive, Shopify-optimised site with scalable CMS capabilities

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For a brand as fun and iconic as Mustard Made, their old website was holding them back. Customers were often confused by the uniform product grid, assuming all lockers were the same size. The colour swatches lacked clarity, and the overall experience didn’t match the style or personality of the product. In short: the outside didn’t match what was inside the locker.

We fixed that.

Moustache Republic rebuilt the Mustard Made site from the ground up - It all starts with a clean, easy to scan product grid that shows the actual size of each locker. No more guessing which one is the Skinny vs. the Midi. On the PDP, we integrated colour swatches directly into the visual background to give customers instant, intuitive feedback as they browse. Combined with a smoother mobile UX, stronger SEO hygiene, and tools for future content growth, the result is a site that finally does the product justice.

SUCCESSFULLY ON

The challenge

Cool product. Confusing layout. Time to level up.

The existing site didn’t reflect the brand’s personality or product features
PLP displayed products in uniform shapes, causing confusion about size differences
Colour swatches were hard to interpret in context
Needed better mobile UX, SEO structure, and B2B/wholesale navigation
Lacked tools for content growth across blog, email, and SMS

Using a powerful platform and tech-stack combination