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P.E Nation: Retheme
A premium fashion destination online, built to inspire, connect, and convert.
P.E Nation partnered with Moustache Republic to undergo a complete Shopify Plus retheme, designed to elevate their digital flagship into a cohesive, brand-led experience. This relaunch reflects the brand’s energy, innovation, and style - bringing the aesthetic from their clothing and brand to their online experience. By blending bold visuals, strong storytelling, and advanced commerce functionality, the new platform ensures that every interaction feels like an extension of the brand’s DNA.
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Align the online experience with P.E Nation’s bold, fashion-forward identity.
Create a seamless, intuitive journey from discovery to checkout.
Support global growth with powerful tech integrations for performance and conversion.
Develop a brand-first design system tailored to reflect P.E Nation’s aesthetic across every page.
Integrate rich media, including video and high-impact imagery, to showcase campaigns and product details.
Enrich product storytelling with expanded details and dynamic content blocks for deeper engagement.
Built a fully responsive, high-performance Shopify Plus site optimised for speed and scalability.
Integrated Athos Commerce for intelligent search and merchandising that drives product discovery.
Implemented AthosCommerce and The Wishlist Co to enhance functionality and customer retention.
For a brand as bold and energetic as P.E Nation, their digital presence wasn't living up to the hype. The website lacked the visual impact and cohesive storytelling that the brand is known for - customers weren't experiencing the movement, innovation, and style that defines P.E Nation.
The online journey felt disconnected from the brand's DNA, and the site wasn't equipped with the tools needed to support global growth and deeper customer engagement.
We changed that.
Moustache Republic reimagined the P.E Nation digital flagship from the ground up. The new site leads with rich, immersive visuals - video and high-impact imagery that bring campaigns and collections to life across every page.
Product storytelling has been elevated with expanded details, layered content blocks, and dynamic layouts that inspire customers to engage deeper.
We integrated smart search and enhanced commerce capabilities with AthosCommerce, and built in wishlist functionality with The Wishlist Co to drive retention and repeat purchase. Combined with a streamlined UX, faster load times, and a design system that reflects P.E Nation's aesthetic at every touchpoint, the result is a premium fashion destination that feels like the brand - bold, inspiring, and built to convert.
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The challenge
- The existing site lacked cohesion with the brand's bold, fashion-forward identity
- Customer engagement needed to be enhanced by better showcasing storytelling, movement, and product details
- The user experience required optimisation for a seamless and intuitive journey from discovery to checkout
- The platform needed more powerful tech integrations to support global growth and improve conversion
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The solution
- A full Shopify site redesign with a new visual identity and a brand-first design system for a consistent aesthetic
- Rich media integration site-wide to showcase campaigns, collections, and product details
- Integration of social proof and community content to build credibility and connection
- Enriched product storytelling through expanded product details and layered content
- An enhanced UX journey with simplified navigation, faster load times, and optimised pathways to purchase
- Powerful technology partnership integrations with AthosCommerce and The Wishlist Co
Grow with the mo.
