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Patagonia Chocolates
Queenstown-based artisan chocolatiers crafting premium handmade chocolate experiences since 2005.
Patagonia Chocolates partnered with Moustache Republic to replatform from a legacy system to Shopify Advanced, creating a digital experience that captures the magic of their in-store offering. From a custom Build-a-Box app to legally compliant product cards and seasonal subscriptions, the new platform supports both storytelling and sales, without replacing the in-person experience their customers love.
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In-store experience, online
Scalable ecommerce foundation
Customer-first content journey
Visually rich interface
UX that mirrors in-store
Mobile-optimised indulgence
Custom Build-a-Box app
Order card generator
Subscription integration
After a decade on an outdated platform, Patagonia Chocolates required a complete ecommerce transformation. Their previous site failed to reflect the craftsmanship and quality of their products and lacked the flexibility needed for a growing digital channel.
Moustache Republic replatformed the brand to Shopify, rebuilding the site to support long-term growth and deliver a refined customer experience. A fully custom Build-a-Box feature now replicates the in-store flavour selection online, allowing customers to create their own mix of bonbons, bars, and truffles.
To meet regulatory requirements for non-prepackaged food, we developed an automated system that generates custom order cards with product images, ingredients, and allergen information. We also introduced a Seasonal Subscription Box, enabling customers to receive curated chocolates every three months.
With a modern, visually engaging storefront and a robust tech stack, Shopify Subscriptions, Klaviyo, and GoSweetSpot. Patagonia Chocolates is now positioned to extend their in-store magic into a scalable, high-performing online channel.
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The challenge
- Legacy site was visually outdated, hard to update, and not mobile-optimised
- Poor conversion rates and minimal SEO traction
- No ability to mirror the in-store “choose your flavours” experience online
- Legal compliance issues around non-prepackaged ingredient disclosures
- No infrastructure for launching recurring or bundled products
The solution
- Replatformed to Shopify with modern, flexible theme architecture
- Developed a custom Build-a-Box app for interactive product selection
- Created automated order cards with legal ingredient, allergen, and visual data
- Implemented Shopify Subscriptions for a seasonal chocolate box
- Connected Klaviyo for customer retention and GoSweetSpot for fulfilment
- Delivered a site that reflects Patagonia’s brand story, and converts
Grow with the mo.
