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Urban Sales
New Zealand’s go-to destination for stylish, affordable flat-pack furniture online.
Urban Sales partnered with Moustache Republic to escape the limitations of a legacy platform that was holding back growth. We replatformed them onto Shopify Plus with a modern, integrated tech stack built for performance, flexibility, and scale. From smarter product discovery and shipping to a vastly improved mobile experience, we set them up with a futureproof foundation for ecommerce success.
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Replatformed to Shopify Plus to unlock performance, scalability, and operational agility
Streamlined customer journey by eliminating friction across mobile, search, and checkout
Prioritised integration of a tech stack built for growth, from discovery to delivery
Crafted a conversion-focused mobile-first experience tailored for furniture shoppers
Designed flexible merchandising templates that can evolve with product range and campaigns
Delivered a clean, intuitive UX to reduce bounce rate and boost product exploration
Built a future-ready Shopify Plus site integrated with Boost AI, Wishlist Plus, Klaviyo, and Okendo
Connected Cin7 to manage inventory, fulfilment, and warehouse ops across multiple channels
Enabled real-time, accurate shipping with Marginwell and Shopify’s Split Shipping functionality
Urban Sales was running on a legacy ecommerce system that had become a liability - complex to manage, costly to maintain, and inflexible to evolve. Our goal was to replatform onto a modern stack that could better serve both customers and the internal team. We implemented Shopify Plus, leveraging powerful tools like Boost AI for personalised search, Marginwell for real-time shipping, and Cin7 for backend efficiency. The result is a faster, smarter, and more scalable platform with a dramatically improved customer experience - particularly on mobile, where engagement had previously suffered.
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The challenge
- Outdated plugins and rigid platform architecture
- Poor mobile performance and usability
- Manual processes and inefficient shipping workflows
- Limited marketing and merchandising capabilities
- Lack of scalability for loyalty, promotions, or automation
- Rising maintenance costs
The solution
- Replatformed to Shopify Plus for a scalable, high-performance foundation
- Integrated Boost AI for enhanced product discovery and intelligent search
- Added Wishlist Plus to encourage return visits and repeat purchases
- Connected Klaviyo for personalised marketing automation
- Streamlined operations using Cin7 for inventory and warehouse management
- Integrated Marginwell with Shopify Split Shipping for real-time, accurate checkout rates
- Improved mobile UX and overall site performance
Grow with the mo.
