What’s the secret to success for New Zealand’s #1 online store for natural health, clean beauty and eco-living products? Healthy habits.
For over 30 years, ‘HealthPost – The Better Company’ has been on an evolving mission to get better at everything they do, for you and the planet. It could be mistaken for an overly ambitious promise, but it’s quite the opposite. After founding the company in 1988, Linley Butler passed the leadership role onto son, daughter and their father who have since remained inherently close to the business’s operation and growth. It’s in that infusion of history, identity and innovation that has propelled the company into a modern era global success.
PROJECT and Objectives
After sourcing her own wellbeing, Linley Butler saw a wider need in the local community and thus, HealthPost was born. That same personal connection has guided HealthPost to their strong customer focus. They wanted to build brand trust and change the way each individual customer sees the online experience, with a large focus on categories and in-depth screening of mindful brands. For this reason, they narrowed in on UX improvements and functionality and overall scalability and security of the platform.