PROJECT AND OBJECTIVES

Lyre’s is focused on world domination! They are currently in 15 countries and want to expand further, providing their customers all over the world the freedom to have their favourite alcoholic drink in a non-alcoholic format. They want to make choosing Lyre’s as easy as reaching for a regular alcoholic drink. They want to fundamentally change the way the world approaches drinking. They are setting their sights on becoming the market leader in the non-alcoholic category and to do so they need website scalability and agility. For this reason they have focused their efforts with a SaaS plug and play approach to their ecommerce solution.

CLIENT LEAD

Ashleigh Murray SVP eCommerce (Global) | Lyre's Spirit Co

Lyre's Spirit Co

INDUSTRY

Non Alcoholic, Retail

SKUS

50+

OUR ROLE

eCommerce design, UX/UI, Strategy, Integration Partner

PLATFORM

BigCommerce was chosen as a platform that is both agile and can scale. They are cost effective without trapping clients in legacy technology that is expensive to update. Lyre’s is a brand that needs to be able to update and pivot quickly, so as an agency and platform solution Moustache Republic and BigCommerce need to be able to respond accordingly. The BigCommerce platform allows Lyre’s to take control of the day-to-day of their eCommerce kingdom with the minimum amount of development intervention.

WHY MOUSTACHE REPUBLIC

“We chose Moustache Republic as they are leaders in the SaaS platform space and they were willing to grow with us as a business. They have an entrepreneurial mindset and a transparent business style that we like working with.”

CHALLENGES

SOLUTIONS

CHALLENGES AND SOLUTIONS

Customer acquisition objective

Simple UX/UI journey - the design is focused on customer experience and incorporates a focus on customer education via blogs and tutorials, bundled product offers and intuitive product offers through clever use of data.

Quick and cost effective global aspirations

SaaS led ecommerce means Lyre’s can enjoy the benefits of ‘plug-and-play’ app technology that requires minimal development intervention. Features like localised tax and shipping have been solved with SaaS solutions.

Translated and personalised local market experience

Using SaaS solutions like Weglot, ShipperHQ and Taxjar, Lyre’s has been able to offer personalised local language ecommerce stores.

KEY METRICS

Australia is leading the in sales of non-alcoholic beverages with the highest repeat purchase and average order values (AOV’s) around the world.

Australia is leading the in sales of non-alcoholic beverages with the highest repeat purchase and average order values (AOV’s) around the world.

40%

growth MOM

3-4%

conversion rate

3+

bottles purchased AOV

6%

increase in conversion rate

TECHNOLOGY STACK

Zapier

Dot Digital

Swell

Yotpo

Systema

Shipstation

Jaywing SEO & SEM

Power Bi

FAVOURITE TECH

“We love the power of the translation tool Weglot. It allowed us to launch 15 global ecommerce stores in just 12 months.” - Ashleigh Murray

Weglot

“It's been absolutely brilliant to work with such great partners, such as Moustache Republic and BigCommerce, who have supported us along our journey this year, launching in multiple sites in many countries, and that's really helped contribute to our amazing growth that we've recorded this year"
— Carl Hartmann, CEO