CLIENT LEAD
Ashleigh Murray SVP eCommerce (Global) | Lyre's Spirit Co
Lyre's Spirit Co
Australian-born, Lyre’s has been named after a large Australian the lyrebird, a songbird widely renowned as Australia’s ultimate mimic! Lyre’s recently became the most awarded non-alcoholic brand in the world.
Lyre’s is focused on world domination! They are currently in 15 countries and want to expand further, providing their customers all over the world the freedom to have their favourite alcoholic drink in a non-alcoholic format. They want to make choosing Lyre’s as easy as reaching for a regular alcoholic drink. They want to fundamentally change the way the world approaches drinking. They are setting their sights on becoming the market leader in the non-alcoholic category and to do so they need website scalability and agility. For this reason they have focused their efforts with a SaaS plug and play approach to their ecommerce solution.
CLIENT LEAD
Ashleigh Murray SVP eCommerce (Global) | Lyre's Spirit Co
Lyre's Spirit Co
INDUSTRY
SKUS
OUR ROLE
PLATFORM
WHY MOUSTACHE REPUBLIC
CHALLENGES
SOLUTIONS
CHALLENGES AND SOLUTIONS
Customer acquisition objective
Simple UX/UI journey - the design is focused on customer experience and incorporates a focus on customer education via blogs and tutorials, bundled product offers and intuitive product offers through clever use of data.
Quick and cost effective global aspirations
SaaS led ecommerce means Lyre’s can enjoy the benefits of ‘plug-and-play’ app technology that requires minimal development intervention. Features like localised tax and shipping have been solved with SaaS solutions.
Translated and personalised local market experience
Using SaaS solutions like Weglot, ShipperHQ and Taxjar, Lyre’s has been able to offer personalised local language ecommerce stores.
KEY METRICS
Australia is leading the in sales of non-alcoholic beverages with the highest repeat purchase and average order values (AOV’s) around the world.
40%
growth MOM
3-4%
conversion rate
3+
bottles purchased AOV
6%
increase in conversion rate
“We love the power of the translation tool Weglot. It allowed us to launch 15 global ecommerce stores in just 12 months.” - Ashleigh Murray
Weglot