PROJECT and Objectives
No matter what the subject, great designers deliver wonderfully considered, and memorable user experiences. It’s something Paris-born designer Magali Pascal knows all too well. Since founding her label in Bali in 2005, Pascal has built an all-female team with a cult-like following for effortlessly feminine and nonchalant fashion. These days, with a strong focus on sustainability and craftsmanship, the collections emphasise slow fashion and the impact fashion has on people and the planet. Rosie Turner, Head of Marketing and Branding describes it as “bringing craftsmanship and positive impact together.”
Magali Pascal reached out to us to redesign their previous site to align with the launch of their ode to slow fashion and seasonless collections… The Eden Collection. Different to their previous ranges, targeting a different customer base and distinguished by its fresh feminine aesthetic. Aware of working to respect the wearer and the necessary improvements to e-commerce and UX best practices, they called on us for help.