WITH THE RECENT CHANGES TO FACEBOOK’S ALGORITHM, THE SOCIAL MEDIA PLATFORM GIANT NOW FOCUSES ON THREE MAIN AREAS. IT’S IMPORTANT TO BE AWARE OF THESE FACTORS BEFORE GENERATING ANY SOCIAL CONTENT. 1. VIDEO CONTENT In the past few years overall video engagement throughout the internet has grown significantly in popularity. More and more people are […]
Are you struggling to take enough original photos for your eCommerce blog? There are thousands of beautiful free stock photos available for download, no attribution required. You just need to know where to look. We’ve scoured the internet in search of the best free stock image libraries. Bookmark these websites for the next time you’re […]
Hashtags – love them or hate them, they can be a great way to grow your Instagram following. Adding hashtags to your photos ensures they can be found by anyone searching for those specific hashtags. Think of hashtagging as SEO for Instagram – when you use the right keywords, you increase your chances of being […]
Who do you trust more? The flashy commercials on TV? Or the local bloggers you follow on Instagram? Welcome to the world of influencer marketing.
Instagram is ideal for eCommerce marketing – it’s visual, engaging, and comes with eCommerce-friendly features such as advertising and stories.
Publishing regular content on your ecommerce blog is excellent for SEO, building brand awareness and driving traffic to your online store. The challenge lies in coming up with fresh topics to write about each week. If you’re feeling stuck for inspiration, here are five content ideas that you can recycle on a regular basis. Be […]
Writing blog posts, filming videos, sending e-newsletters – do these tasks keep getting pushed to the bottom of your to-do list? Creating regular content for your ecommerce website can be a challenge, but it doesn’t have to be a chore. Take control of your content with an ecommerce content marketing strategy. Here’s how to create […]
Are you thinking about setting up a Twitter account for your ecommerce business, only you’re not sure where to start? This guide is for you. Read on to find out everything you need to know about Twitter for ecommerce, including how this social media platform can help you attract more customers to your online shop.
As businesses invest more and more money into Facebook advertising and Google AdWords, you could be forgiven for wondering: “is ecommerce email marketing still worth the effort?” The answer is yes, definitely! People are glued to their inboxes, so the humble email newsletter is still one of the best ways to build brand awareness. That […]
Sending post-purchase ecommerce follow up emails is a great way to keep your brand front of mind and show your customers you value their support. It’s also an opportunity to encourage repeat purchases by offering discounts, or recommending similar products. The only challenge is making your email stand out from the crowd. With every ecommerce […]