July 03, 2020
by Tony Hou
by Tony HouWith the recent changes to Facebook, the social media giant now focuses on these three main aspects
WITH THE RECENT CHANGES TO FACEBOOK’S ALGORITHM, THE SOCIAL MEDIA PLATFORM GIANT NOW FOCUSES ON THREE MAIN AREAS. IT’S IMPORTANT TO BE AWARE OF THESE FACTORS BEFORE GENERATING ANY SOCIAL CONTENT.
1. VIDEO CONTENT
In the past few years overall video engagement throughout the internet has grown significantly in popularity. More and more people are demanding video content to consume, which has sparked a massive change in the way Facebook prioritises content on their platform.
2. ‘MEANINGFUL CONVERSATIONS.’
On January 11th, 2018, Mark Zuckerberg announced that Facebook would be changing its News Feed algorithm to prioritise content from “friends, family and groups”. This essentially means that the amount of people seeing content on a Facebook business page will be significantly lower than average.
3. ‘TRUSTWORTHY CONTENT.’
Facebook has noted that it will show more content from “publishers the community finds trustworthy.” This means that the more your business is referenced on other people’s Facebook page the more Facebook will prioritise engagement on your page.
Recommended Implementations
– Utilise Facebook Groups
– Collect emails through a signup form
– Integrate Shopify or BigCommerce with Facebook
– Encourage customers to share reviews
– Use storytelling content marketing
– Add an email to your automated response
Facebook groups are extremely valuable in general, but they can have a huge impact when used in your marketing strategy. Businesses who centre a group around their brand, whether it’s part of a subscription service or not, can build a community around it.
Building an email list is the most important aspect of scaling your marketing efforts. Remember nothing beats free marketing. It’s recommended to collect emails everywhere you can.
Integrating your Shopify store and Facebook page together will allow customers to easily browse your products and collections using the shop section on your Facebook Page. This keeps customers from redirecting to multiple pages which can delay their checkout process.
Incentivise customers to leave reviews and share images and videos of products on their personal page. This will boost your organic engagement as Facebook will recognise your page as trustworthy.
Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action. This is the essence of successful media marketing.